Robo-advisors have become a popular option for investors looking for a convenient and low-cost way to manage their investments. Robo-advisors are automated investment platforms that use algorithms to provide investment advice and portfolio management. While they offer many benefits, there are also potential drawbacks to consider when using these platforms.

In this article, we’ll explore the pros and cons of robo-advisors for investing.


  • Low Cost: One of the main advantages of robo-advisors is their low cost. Compared to traditional financial advisors, who typically charge 1-2% of assets under management, robo-advisors charge much lower fees, often around 0.25-0.50% of assets under management. This lower fee structure makes robo-advisors an attractive option for investors who want to minimize the costs associated with investing.
  • Convenient: Robo-advisors are incredibly convenient for investors, as they can be accessed online or through a mobile app. Investors can easily view their account balances, track their investment performance, and make changes to their portfolios from anywhere with an internet connection. Additionally, robo-advisors typically offer 24/7 customer service, making it easy for investors to get help when they need it.
  • Diversification: Robo-advisors use algorithms to construct portfolios that are well-diversified across asset classes and investment styles. This diversification can help reduce risk and increase returns over the long term. Additionally, robo-advisors can automatically rebalance portfolios to maintain their target asset allocations, ensuring that investors stay invested in a diversified portfolio.
  • Customization: While robo-advisors use algorithms to manage investments, many also offer the ability to customize portfolios to meet individual investor needs. This can include setting specific investment goals, choosing specific asset classes to invest in, or screening for socially responsible investments.


  • Limited Human Interaction: While the low cost and convenience of robo-advisors are attractive, they come at the cost of limited human interaction. Unlike traditional financial advisors, who provide personalized investment advice and can help investors navigate complex financial situations, robo-advisors rely solely on algorithms to manage investments. This lack of human interaction can be a drawback for investors who prefer more personalized investment advice.
  • Lack of Flexibility: While robo-advisors offer customization options, they can also be less flexible than traditional financial advisors. For example, robo-advisors may not be able to adjust investment strategies in response to changing market conditions or individual investor needs. This lack of flexibility can limit the ability of investors to react to market events and adjust their portfolios accordingly.
  • Overreliance on Algorithms: While robo-advisors use sophisticated algorithms to manage investments, they are still vulnerable to the limitations of algorithms. Algorithms can be based on flawed assumptions or outdated data, which can lead to suboptimal investment decisions. Additionally, algorithms may not be able to account for unexpected events or Black Swan events, such as the COVID-19 pandemic, which can lead to unexpected losses.
  • Limited Range of Services: While robo-advisors offer many benefits, they may not be suitable for all investors. For example, robo-advisors may not offer the same range of financial planning services as traditional financial advisors, such as tax planning or estate planning. Additionally, robo-advisors may not be able to provide the same level of investment research as traditional financial advisors, which can limit their ability to provide investment advice.

In conclusion, robo-advisors offer many benefits, including low costs, convenience, diversification, and customization.